If you’re ready to talk. Click BELOW.
The right Fractional CMO will change your business.
I became a fractional CMO because i love the Diverse experiences.
But over the years, I’ve started to hear the same complaints over and over again.
Agencies are under performing and over charging.
It’s hard to hire and retain talented marketing staff.
It seems like you need big budgets to even make a dent.
My name is Paul and I Live in Vancouver. Over the last few years I’ve spent some time working intimately with a group of entrepreneurs…
As a 4x entrepreneur myself with 2x exits under my belt, I know all too well the challenges that you face.
In two decades of operating marketing teams as a founder, a Chief Marketing Officer for international organizations, the head of new media for a notable presidential campaign (trust me, you’ve heard of him) and two VC-funded startups, I’ve been exposed to the bleeding edge in martech and communications, hired and fired dozens of agencies and come to understand what makes a business successful in this quickly evolving marketplace.
What are the benefits of working with a fractional CMO?
The beauty of all these repetitive problems is that I’ve likely overcome your challenges before. That allows me to cut down your learning curve, your time to market, and your pivot to profit by months or years, saving you thousands, and in some cases, millions.
You get decades of experience at a fraction of the price.
Faster results than an internal hire.
Someone on your team who knows what to watch out for, wether you’re in startup mode, growth mode, hyper-growth mode, or retention mode.
I’ve helped dozens of companies save thousands of dollars and build millions in revenue quickly.
Here’s a screenshot of a Shopify account I’ve been working on for the last 90 days.
BY SIMPLY APPLYING THE STRATEGIES WE’VE LEARNED WE INCREASED HIS BUSINESS BY 51% IN 90 DAYS.
Did you notice something else interesting in that screenshot? Scroll back up and look how much of that came from paid ads on Meta
This is a real client and he was no dummy. When I started working with him, he already knew a lot about branding and marketing but he didn’t have time to keep hiring and firing agencies.
He was burning money, and more importantly, wasting time.
In our very first meeting, he realized that by measuring his CPA (Cost Per Acquisition) he was missing the forest for the trees.
Who cares what price you’re paying to acquire a sale?
Once you have a customer you can communicate with them for almost nothing via email or SMS.
What really mattered to him was…
the price he was paying to acquire a NEW CUSTOMER.
When we isolated that one variable WE discovered that he was losing much more money than he thought.
We threw out his old KPIs and started focusing on what matters most to him… NEW CUSTOMERS. We cut more than a year off his learning curve and we’re on track to do more than $10 million in revenue in year 2. That’s almost a 10x increase in revenue WITHOUT SACRIFICING ANY MARGIN. That’s just one of literally dozens of examples.
THE SOLUTIONS EXIST
They just aren’t getting to the people who need them most.
I have some good news and some bad news.
The bad news?
The platforms most of us use to attract customers are evolving at an unprecedented rate, outpacing many entrepreneurs and their agencies.
And…
I DON’T HAVE TIME to SHARE WITH ALL of the entrepreneurs that need it.
Realistically, I can only work with three business owners per month, so I might not be able to help you even if you are a good fit.
Fair enough. What about the good news?
For one, we have a lot of new marketing tech at our fingertips. Business owners who want more control can have it. That control allows for more agility and a faster pace of learning. The results come quicker.
Think about it…
If you’re having meetings with your agency once a week, you’re only making changes once a week. But the most successful companies are learning in real time and scaling...
EVERY. SINGLE. DAY.
My model allows us to hold ourselves accountable and sprint towards profitability EVERY SINGLE DAY.
How do WE do it?
It’s not rocket science and there is no secret sauce.
We identify the right KPIs. We identify the correct solutions tested across a number of other businesses and we deploy them.
We Pivot 2 Profit together, FAST.
And I mean, FAST.
I’m talking about making changes that will save you thousands of dollars on our first phone call.
I am 100% confident that this approach will work if you are admitted.
Did I mention that the benefits come FAST?
Immediately, you’ll get:
A complete picture of what the unicorns in your industry are doing as they move from hyper growth to profit-focused. That includes the tools, the techniques that are working for them.
A lightning-fast cost savings or efficiency upgrade. That means lowering your true cost per acquisition and deploying the tools that will help you make quick decisions about what is and is not working for YOU.
Mentorship and partnership that actually works. Every recommendation I make, we will implement TOGETHER so you’re actually understanding what we did and why it’s working.
If you’re ready to talk. Click BELOW.
I know what you’re thinking.
You don’t want to spend the time learning how to become a much better modern marketer. You want to hire someone to do it for you.
I get it.
I’ve built and sold two of my own companies with that mindset… and one of them was a digital marketing agency! That attitude worked in the early 2000s, but it doesn't work anymore.
You’ll find yourself asking the same questions again and again… like…
Why are my ads not performing as well as they used to?
Like I said before, agencies aren’t moving quickly enough.
It’s worse than that though.
They will never be able to move quickly enough ever again. The agency business model requires that they spend as little time as possible on your account so they can keep their price low enough for you not to fire them. So one media buyer might be overseeing 3, 4 or maybe even a dozen clients at once.
There’s just no way they can be testing and scaling every day, which is what you need to be successful on MEDIA platforms right now.
Ad agencies are facing three major challenges and they are passing that on to you.
Attribution. When Apple released iOS 14 it broke Meta’s conversion tracking. Since then, agencies have been flying blind. This problem is solved, but not by agencies.
Inability to keep talent. Agency turnover is more than 30% now. That means that the team you hired is rarely the same team that you’re going to have to fire in a few months. Maybe it’s a gen-z work ethic. Maybe it’s a pandemic hangover. Maybe, getting yelled at by clients isn’t a pleasant existence. Whatever the cause, the results are the same. Employees at agencies are unhappy because they are not being given the tools to help their clients succeed.
Inability to keep up with changes on the ad platforms. This has to do with what I said before. The agency model requires that they spend as little time as possible working on your account.
AND IT’S ONLY GETTING WORSE.
For us entrepreneurs, the result is terrible performance and millions in wasted ad dollars. Not to mention the confusion that business owners are now faced with when trying to vet and hire an agency. They all say the same thing on every pitch call. “Our proprietary data stack…”
More good news though…
Not all agencies are in trouble. Some are thriving… but you’ve never heard of them. They are moving quickly, and charging fairly for the success they bring, but they are hard to find and in high demand. Before you know if you’ve found one, you have to be able to judge their effectiveness…
In order to judge their effectiveness, you have to understand what they are supposed to be doing.
I’m making a lot of sense, right?
Yes. Of course I am. Like I said, it’s not rocket science. You just have to know what you’re looking for.
THE SOLUTIONS EXIST
They just aren’t getting to the people who need them most.
So here’s how it works.
First, you send me an email with the answer to two very important questions. Your answers to these questions will determine whether or not we can work together.
THE QUESTIONS ARE…
Why did you start your business?
What one marketing problem, if we solved today, would have the biggest impact on your business?
If your answers to those questions meet my skill set, we’ll schedule our first call.
Then, on our first call
We will dive in and try to solve AT LEAST…
one major problem for you before the call is over.
If we like working together, we extend the relationship. We solve another problem in meeting 2 and we keep upgrading your performance until you’ve built a thriving, high-margin business and you are beating investors off with a stick.
I want to be clear about a few things though.
I am not a business coach.
I’m not going to give you a $500 an hour pep talk.
This is not some four-step system.
There is no template. Every business is unique, and so is every entrepreneur.
I am not an agency.
You’re not getting handed off to someone else. We are working together.
This is me…
working with you…
to quickly hand over solutions that are already working for others.
If you’re ready to talk. Click BELOW.
Meet Paul
I’ve spent two decades building companies at the nexus of tech, media and government. After selling my first startup to a bigger ad agency and my second to Live Nation, working as the first Global CMO for Kabbalah Centre International and the head of new media for a notable presidential campaign in 2016, I realized that working with entrepreneurs brought me the most happiness. I love surrounding myself with exciting people and ambitious ideas.
Now, I spend my time helping founders learn how to communicate their value to customers and investors, while sidestepping the common pitfalls that turn startups into flameouts.
